May 2017


The Pros and Cons of Purchasing Day Care Service Online

Today we do so much of our daily business on the internet that it is no surprise for folks to include such things as child care as part of the process.  However, many people no longer have second thoughts about the idea of contracting for their child care on the internet.  The process has become highly sophisticated, even to the point of offering Groupon promo codes and discounts for services contracted with  caregivers through  The reasons for former reluctance centered around the reliability of the service to assure that providers were properly licensed, certified and trained.  New regulations and requirements help to meet these concerns.  In addition, prior customers’ reviews and comments give prospective users an idea of the caliber of service and personnel they may get from registered service providers.  And requirements for monitoring of police and health records helps prevent illegal or erroneous service placements. But it is still incumbent upon you to do some serious research.  You must spend some personal time to investigate a service provider’s training, experience, references, competence and background.  You may also seek unique characteristics – animal-friendly, bilingualism, etc.  And you should be aware of the provider’s personality and get some sense of whether they will be appropriate to care for your child.  Remember that your child is still going through very formative and impressionable years the person or persons entrusted with their care can greatly affect your child’s future growth and development. A careful web search can help eliminate those services that fail to meet your essential requirements and criteria.  You can quickly focus your attention upon those services that clearly offer the atmosphere and environment you want for your child.  And you can find out what kinds of personnel and activities will be provided by a child care service.  However, you should always keep in mind that what they may profess to offer still requires verification.  For this reason, it is probably most preferable to pay at least a single unannounced visit to any service you are considering for your child prior to actually enrolling them and signing a contract.  

Social Media

Can Instagram campaigns really help small companies to grow customer base?

The Instagram community is something that brands cannot ignore anymore due to its 700 million-strong user base. Thus, brands are finding new ways to engage and interact with Instagram users. According to a study conducted by French research firm-Iconosquare, 62 percent of the Instagram users suggest they follow brands that they like on the photo sharing app. People also indicated that posts serve as reference material for individuals looking to find details about products. So, it’s clear that brands can use the photo sharing app to influence the customer’s purchase decisions with appealing images. Opt for Instagram Business account Remember, entrepreneurs should keep completely different accounts for business as well as personal use. No matter if you are the one behind some unique idea startup or not. People look for products, so, show them just that. Few pictures taken during special occasion at the office can be good, but not too many of them. If you have a dedicated team to manage social media interactions, let the same group of individuals manage Instagram posts. Outsource the campaign if required because posts need professional images and super attractive graphics. Bio and profile details need to be accurate Instagram’s bio section offers the opportunity to directly divert prospects to your site. So putting a direct link to your online shopping portal is absolutely necessary. Professionally clicked images are the need of the hour Around 67 percent of the individuals who participated in Iconosquare’s study said product images posted on Instagram are much more trustworthy than product ratings or product description that they come across while researching about the product. Posting those same old product images and description on Instagram won’t help because people do not use the photo sharing app to look at the sales pitch. Unique and attention-grabbing images can help in triggering a large amount of traffic towards your website. In order to Grow your Instagram account quickly during the initial stages, you should also consider buying additional followers. Choose your goal to plan appropriate strategy Do you have your in-house photographers and graphic designers to create posts for Instagram? What kind of posts do you wish to offer? How much is your budget for the photo sharing app campaign? Do you wish to generate leads or just want to create awareness about your products? Can Instagram campaign really prove to be helpful for generating leads in markets that you operate in? You should find the answer to all the above questions before you get ready to go live on Instagram or outsource the campaign for the same.                  


Advice for New Parents

Are you expecting your first child?  This is an exciting time for new parents and also one filled with anxiety.  Friends, family and coworkers have no doubt all wished you well as you embark of the most rewarding and challenging job of your life. Take it one day at a time and follow these recommendations from the Pediatric experts to ensure your first few weeks at home with your newborn are indeed magical. If you’re fortunate enough to live near friends and family that have offered to help out those first few weeks after bringing your baby home, by all means, accept their generosity. In many parts of the country the tradition is to bring new parents prepared meals – lots of prepared meals. Be thankful instead of overwhelmed and begin to stock your freezer.  Long nights awake comforting your baby will put you in a euphoric fog for the first few weeks. Taking a shower will seem like a luxury. The priority these first few weeks is taking care of the baby and getting adequate sleep.  Household chores and errands can all wait. They’ll still be there when you’re ready. Most pediatricians recommend not taking a new born to public places for at least three weeks. This will allow time for their immune systems to develop. With the advent of curtesy shoppers and curbside delivery at so many drug stores and grocery store, this will be easier to achieve than ever before. There will be several trips to the pediatrician’s office the first few months to evaluate your baby’s growth and development as well as the start of immunizations to protect the life-long health of your child and those they come into contact with. After your baby has developed somewhat of a rhythm, reconnect with friends and family who are all no doubt anxious to welcome your newborn. Take advantage of the awesome deals offered by Groupon coupons and splurge on a few cigars from the great selection available at JR Cigars. Step out on the deck and celebrate the arrival of your new bundle of joy!