Can Instagram campaigns really help small companies to grow customer base?

The Instagram community is something that brands cannot ignore anymore due to its 700 million-strong user base. Thus, brands are finding new ways to engage and interact with Instagram users.

According to a study conducted by French research firm-Iconosquare, 62 percent of the Instagram users suggest they follow brands that they like on the photo sharing app. People also indicated that posts serve as reference material for individuals looking to find details about products. So, it’s clear that brands can use the photo sharing app to influence the customer’s purchase decisions with appealing images.

Opt for Instagram Business account

Remember, entrepreneurs should keep completely different accounts for business as well as personal use. No matter if you are the one behind some unique idea startup or not. People look for products, so, show them just that. Few pictures taken during special occasion at the office can be good, but not too many of them.

If you have a dedicated team to manage social media interactions, let the same group of individuals manage Instagram posts. Outsource the campaign if required because posts need professional images and super attractive graphics.

Bio and profile details need to be accurate

Instagram’s bio section offers the opportunity to directly divert prospects to your site. So putting a direct link to your online shopping portal is absolutely necessary.

Professionally clicked images are the need of the hour

Around 67 percent of the individuals who participated in Iconosquare’s study said product images posted on Instagram are much more trustworthy than product ratings or product description that they come across while researching about the product.

Posting those same old product images and description on Instagram won’t help because people do not use the photo sharing app to look at the sales pitch.

Unique and attention-grabbing images can help in triggering a large amount of traffic towards your website.

In order to Grow your Instagram account quickly during the initial stages, you should also consider buying additional followers.

Choose your goal to plan appropriate strategy

Do you have your in-house photographers and graphic designers to create posts for Instagram? What kind of posts do you wish to offer? How much is your budget for the photo sharing app campaign? Do you wish to generate leads or just want to create awareness about your products? Can Instagram campaign really prove to be helpful for generating leads in markets that you operate in? You should find the answer to all the above questions before you get ready to go live on Instagram or outsource the campaign for the same.